![]() And while last year was particularly cold in North America, not every winter will be that severe. The company generates 65% of annual sales in the fourth quarter, so it is highly exposed to the cold weather months. Bank Clothiers that was terminated after Men’s Wearhouse (MW) bought Jos.īeyond store expansion, Eddie Bauer is also focused on diversifying its apparel line. The company was nearly acquired earlier this year for $825 million, a deal with Jos. Though Eddie Bauer, owned by private-equity firm Golden Gate Capital, won’t disclose annual sales, it is fair to assume the brand is pretty tiny. The adult activewear market is worth over $30 billion in the U.S., according to research firm NPD Group. The company’s heritage is a “great American authentic outdoor brand,” according to Egeck, and the company has worked hard to reestablish that image after landing in bankruptcy in 2009. ![]() He said the company crunched data gleaned from its online business shows the retailer has “at least 20,000” customers in Manhattan, and some 250,000 Eddie Bauer shoppers in New York.Įddie Bauer’s roots can be traced to 1936, when the company’s namesake founder developed the first quilted goose down jacket in North America. “We know we have a lot of customers in the area,” Eddie Bauer Chief Executive Mike Egeck told Fortune. It will be the brand’s first location in the city since 2007. ![]() That expansion can be partly fueled by new locations in major cities where it doesn’t currently have a presence, including New York City and Los Angeles.Įddie Bauer recently opened a Manhattan store - a fairly small pop-up location that the retailer intends to fully renovate next year. ![]() The outerwear and apparel maker, with about 300 stores in North America today, says it sees a clear path to open an additional 200 locations. ![]()
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